In 2023, We Introduced Bitcoin Users to Leather
We debuted our new Bitcoin wallet brand, Leather, in August 2023. Our rebrand from Hiro Wallet to Leather came with a whole new look intended to reflect the modern, ever-changing nature of the Bitcoin ecosystem.
But there was more to our rebrand than that. Ultimately, Leather was launched as a brand dedicated to making Bitcoin – andBitcoin Web3, for that matter – more accessible for all wallet users. It marked our commitment not only to the innovations being built on the Bitcoin network, but also to our community members.
You can read more aboutLeather’s brand identityand thegoals that drove our brand launchin our blog.
Putting Users at the Forefront of Bitcoin Web3
Putting Users at the Forefront of Bitcoin Web3
As we mentioned, Bitcoin users need a dependable Bitcoin wallet that can keep up with new developments happening on the blockchain. The flurry of activity following the launch of Ordinals really cemented that the modern day Bitcoin wallet needs to accommodate more than basic Bitcoin transactions.
But it must also do so while keeping user experience in mind. Our focus on delivering an easy-to-use, quality Bitcoin wallet experience helped us strengthen our position as the premier wallet producer for Stacks as an L2 platform in a year where we:
Releasedfunctional supportfor Bitcoin, Ordinals, BRC-20 tokens, and Stamps
Launched a“swaps” featurethat showcased our dedication to user-centric functionality
IntegratedLedger hardware walletsupport
Conducted ongoing research and design efforts for a “Bridge” feature
Expanded our API to include Bitcoin-specific endpoints like PSBT and message signing
Released aweb-based Stacking experiencein time for PoX2, providing an accessible interface for new features like cycle extensions and top-ups
With so many new developments, we also wanted Leather users to feel that they had all the tools and resources needed to understand what our apps had to offer. Along with our rebrand, we rolled out content on multiple platforms so that Leather users could enjoy:
24-hour, around-the-clock support on a personalized basis
AnX accountthat introduces users to the latest trends in the Bitcoin ecosystem and provides walkthroughs of different wallet functions
Our rebranded website with a blog andLearn Centerfor announcements and educational guides about Bitcoin wallets and Web3
User guidesfor step-by-step instructions on how to conduct wallet transactions and other activity
Developer docsthat outline how to integrate Leather into projects
What’s In Store For 2024?
What’s In Store For 2024?
This year, we want to really establish Leather as the highest-quality Bitcoin wallet on the market. For those of you wondering what’s next for Leather, our team is gearing up for:
A Leather mobile app for users to access your tokens and collectibles on the go
An expansion of our Bitcoin wallet apps across mobile, web, and desktop with a focus on integrating even more Bitcoin-based transaction user flows
sBTCand its ability to help Leather bridge liquidity from Stacks to Bitcoin
Even more comprehensive user materials and developer resources to make our brand the most accessible among wallet providers
A greater emphasis on user interviews and tests to ensure that our Bitcoin wallet is built with a deep understanding of their long-term needs
Our vision is for Leather to be the gold standard among Bitcoin wallet brands, built to last so that users can explore Bitcoin Web3 knowing that they have a reliable hub to come back to. This doesn’t just apply to the app itself; to us, a complete Bitcoin wallet user experience also involves everything from delivering best-in-class in-app UX to ensuring code health and producing content geared towards users' needs.
So here’s to another year of building on Bitcoin and – most importantly – to bringing Bitcoin to the rest of us.
nan
