Annie Pei currently serves as the Content Lead at Trust Machines, where she oversees content strategy for Leather. She was introduced to crypto during her time at CNBC and covered the intersection of blockchain technologies and industries like gaming and hardware development. Prior to Trust Machines, Annie was at Ditto PR, where she worked with crypto clients like Hiro, Bitstamp, InfiniGods, and Algorand to drive their digital marketing strategy with a focus on social media content production and distribution.