Frucks is a Bitcoin Ordinal collection launched on May 30, 2024. One could be forgiven if their initial reaction was “what the Fruck is that?” But the answer is a very froggy collection of 4.8K PFPs, designed to spread good vibes around web3. Frucks was developed by a three-person team made up of @supremelabs_io (aka Sam), @latte_nft, and @RWalaa10.

There isn’t a ton of easily accessible information available about the project outside of social media – in part because they’ve been too busy building to do interviews – but these froggy Fruckers shouldn’t be discounted. In spite of the lack of publicity, Frucks has been wildly successful. 

History & Concept Behind Frucks

Despite their small team size, the Frucks creators have excelled at marketing the collection through social media, in part because they are all familiar faces in the crypto space. The founders are each team members of the Ethereum-based Kaiju Kingz NFT project (among other groups), and they’re well-known in the web3 community. But they are also a Twitter-native bunch, with their community highly focused on the site. Unlike many projects, there’s no group Discord for Frucks. 

The premise of Frucks is – at its core – pretty simple. As founder Sam wrote on X, “Frucks was designed to do simple things right. Low entry, realistic speculative utility, and spreading good intent across web3.” This much is clear from their tweets, which focus heavily on positivity and promoting collaborations with other collections.

To that end, the main character of their artwork, Frucky, was “created to be a community adoptable character - used to lower the guards we all artificially put up.” As one of the founders stated, “We just like frogs and bitcoin.” Looking at the collection, that much is very clear. The Frucks artwork is made up of various cartoon frogs, with different body colors, clothing and other traits. Each Frucky is set against an orange background and has a vaguely old-school feel to it. (Many of the Frucky features were animated by Walaa.) The collection’s website is no different. Designed to look like a Windows 98 desktop, the Fruck homepage is rife with 90s-era energy.

Development of Frucks

Not much is currently known about the technical aspects of the PFPs or the funding behind the Frucks collection. As far as Ordinals collections go, Frucks is still in relative infancy. The collection itself – and many of its milestones – was announced through animated videos and posts targeting a very online, web3, meme-friendly culture. For example, one such video that was published on mint day depicted the Frucks edited into the beginning of the anime “Neon Genesis Evangelion.”

These announcements have received plenty of viral attention online, and they’ve had a demonstrated impact. Though Sam has said they did not pay to promote the project, it’s been a quick success. The 4.8K total supply was minted out on ME launchpad and sold out quickly. 

Projects Associated with Frucks

Needless to say, the Frucks team hasn’t been sitting idly. Recently, they airdropped their own Rune token (with the apropos ticker $WTF) into the wallets of Frucks holders who had previously been granted “automatic access” to the $WTF website. Leading up to the aidrop, users could find opportunities to earn more $WTF tokens through web games, including a racer game and slot game (among other options). A number of Magic Eden Runes addresses were also recipients of $WTF.

And then there’s the collaborations. Frucks has a heavy culture of teaming up with other blockchain groups. A quick skim of their socials shows references to a CyberKongz Kongmunity collab, as well partnerships with Antisocial GG and Playmaker DAO. And that’s just a sampler. Interest in teaming up with the Fruck pondfolk was so high that Brick by Brick host @NFTBawsa has said in multiple Spaces events that he was getting DMs asking him how to partner with the group. Frucks themselves weighed in, creating a form for their website for potential collaborators to apply through and posting about it on X. While there is still much more to come as the Frucks project grows, it’s clear that their initial work has struck a chord within its community. 

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